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5 things great brands do...

Writer: Alex WilliamsAlex Williams

Want to improve your brand in a way that feels right to you? Here’s 5 things that can help👇



1. Be authentic


💡 How? Well no one can really engage with boring, run-of-the-mill content. Share YOUR unique point of view. You might be surprised how much more engagement you get and you’ll be sure to attract your tribe 🩷



2. Lean into your niche


💡 How? Ask yourself what are you really passionate about? Sure you might think your business is pretty standard and you’re not looking to shake things up in your industry, but what passion do you have that can help you differentiate your biz from the others?



3. Continue to show up with the same message


💡 How? Repeat your services, your products, your opening times, your availability etc over and over again. Do you really think people are going to buy from you after seeing something once? Biz owners often get disheartened if a piece of content doesn’t get many views, likes or engagement… but honestly people ARE seeing your content. You need to keep showing up. Try showing your offering in different ways so people really get to understand your product/services and get to a point where they want it so bad!



4. Invest to grow


💡 How? This is a biggie and is a sticking point for a lot of businesses. If you want to grow, you can’t do it all yourself. There’s no human on earth that can do everything and even if they did have the skills to do everything, they simply wouldn’t have the time. Investing in working with a specialist who can help your business is the key to levlling up!



5. Consistency


💡 How? I am obsessed with consistency, especially when it comes to the look and feel of your brand. Set colours, fonts and any other visual brand assets will strengthen your brand if you consistently use them. It creates brand recognition and will make your brand look so polished and professional.

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