I am very transparent with my pricing as I think it's helpful for clients to get a ball park figure for project costs. I also personally love it when other businesses show their prices! Brand identity packages start from £1,500.

I like to be transparent with pricing so potential clients can quickly see an approximate price to work out if their budget accommodates my services. I state my prices are 'from' so that clients understand the price may be higher if they have additional requests that are not included in my package offering.

I request a 50% deposit to get the project started. I'll send you an invoice from my accounting software where you'll have the details to pay via bank transfer. The final balance is due just before I release your final logo files/brand assets. ​ I also offer payment plans, so you can spread the cost over a set amount of months.

My brand packages take approx. 6–12 weeks to complete depending on the package you've chosen. I can try my best to meet a specific deadline, but due to the nature of bespoke design, it will never be guaranteed.

This is an average based on working with my previous clients. Some projects have taken 4 weeks, some have taken months, but most fall within 6–12 weeks. There's a lot of work and stages that go into creating a strong brand identity. It also involves your time and ideas and I like to allow 'thinking time' on both sides, so that the final product is designed with intention and not rushed.

The short answer is no. The long answer is... technically I could design you just a logo, but I won't – because even though the end result may look like simple typography and pretty colours, it's actually created with strong foundations. I take time to get to know you and your business, I carry out research, and I develop concepts to make sure that your final visuals are perfect for your business. I believe a brand is more than just a logo, therefore all my packages include enough to get you started with a professional looking brand!

Yes of course! Once you're an AWD client, you'll have lifetime access to my graphic design services. So you can continue to develop and build your brand ensuring a consistent and professional look.

First up you'd fill out an enquiry form (https://www.alexwilliamsdesign.co.uk/brand-enquiry-form)and then we'd arrange a no obligation consultation in person or via Zoom. Following on from that, I'd send you a design proposal and if you're happy to proceed, a deposit is required and then the project would officially begin. My design process is split into 7 stages: Stage 1 - Brand questionnaire / initial ideas. Stage 2 - Mood board creation / direction Stage 3 - Logo / identity development / present concepts Stage 4 - Feedback / amendments Stage 5 - Refine / Send final proposal Stage 6 - Finalise everything and create brand guidelines document Stage 7 - Final files are released!

My process is structured in stages and we don't move forward until you're happy with each stage. We start with the foundations of your business and any ideas / inspiration you have. The more information you provide at the beginning of the project, the more it helps me form a perfect brand identity for you. In the rare case that you don't want to continue the project, you can cancel the project, but you will lose your deposit.

I don't start any work until the deposit (or your first instalment) is paid. Once the deposit is paid, I book out time in my diary to work on your project, therefore I cannot refund your deposit if you change your mind. You can, however, cancel the project and you wouldn't be required to pay the final balance, but you won't receive any of the half completed files. The final balance is due before your final brand assets are sent to you. Once the final files have been sent, I then can't offer a refund.

Most of my work is digital so I can work from anywhere in the world and you can be anywhere in the world! I offer Zoom calls to clients who can't meet up locally and mainly communicate via email regardless. I've had clients in Dubai, USA, Cyprus and all over the UK!

Sure! I share a lot of my previous client work on my portfolio (https://www.alexwilliamsdesign.co.uk/portfolio)and my social media channels. If there's something specific you'd like to see and can't see it on my website or social media, just contact me and let me know! :-)

Yes! Absolutely! I encourage you to send me ANY ideas – whether that's logos you've seen, photos or artwork that inspires you, or even a quick sketch you've drawn... the more inspiration I have from you, the more I have to work with and will get a better, more aligned result!

I currently only offer graphic design services to new and existing brand clients. This is because I have all the brand assets (logos, colours, fonts etc) needed to create additional designs. I would only make an exception if you have a professionally designed brand with access to all the original files and the brand guidelines. Just send me a message if you're unsure.