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Don’t let your brand suck: The no-BS brand blueprint for building a standout identity
Starting a new brand and not sure where to start? Follow my brand blueprint to keep you on track. The name Decide on brand name. Ask...
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Alex Williams
2 min read


How to name your brand
It’s such a big decision to name your business or brand and when you don’t feel you have the right name, it can stop you from moving forward. But if I could give you one piece of advice, it’d be this… don’t get too hung up on it. Go with your gut. Worst-case scenario, you change it. (People do.) Did you know Amazon started out as Cadabra. Inc.?! Even my own business started off as Sweetsmith Designs! That said, here are a few ways to help you conjure up a name. Ways to nam
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Alex Williams
4 min read
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