Sarah Johnson Photography
PERSONAL BRANDING PHOTOGRAPHER
Sarah got in touch with me as although she did have a logo and colour palette already set up, she felt like she needed a refresh to her visuals so she could feel more connected to the brand and have more confidence showing off her brand.
Sarah completed my brand questionnaire and sent me her Pinterest bard which was full of gorgeous images and inspiration. After reviewing her mood board, I could see two distinct styles so I collated all the inspiration and added in a few of my own ideas and presented her with two style directions.
The first mood board was dreamy, relaxed and magical with pastel colours, serif fonts and calligraphy fonts and a general light and airy feel. The second mood board was warm, peaceful and bohemian - with a retro yet spiritual vibe. Sarah loved them both but opted for for the first option, I then moved on to creating the logo concepts.
After presenting 3 logo concepts, Sarah picked her favourite and I made amendments until she was happy. Her final brand colour palette was more vibrant than she initially intended, but she was so happy with the final brand identity!