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They wanted a clean, minimal logo which perhaps included a puzzle piece. First I researched similar businesses and then created some mood boards to generate directions we could take the brand. I presented the mood boards to David and he picked his favourite. I then explored some logo concepts and presented 3 ideas to him. I then refined the concept until he was happy with it.
PROFESSIONAL. BOLD. FRESH.
Words from HReSource...
"We recently re-branded and Alex nailed the brief, producing a good variety of options which helped decide the palette and ultimately the brand design. We were delighted with the final outcome and would have no hesitation recommending AWD to anyone seeking a responsive, creative and capable designer."
David Laud, Managing Director