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Gingers Catering

Rustic catering company

Kate contacted me as she was looking for a designer to help her rebrand her business. She wanted to change her business name, logo and colour palette. Kate wanted to include warm brown shades and convey a rustic, wholesome vibe. She is passionate about using high quality ingredients and using locally sourced produce, as well as being as eco-friendly as possible.

I created three mood boards for her - each with a different vibe. Once she agreed on the direction, I created some logo options for her to choose from. She picked her favourite logo and then I rolled out the theme to the rest of the branding.

The primary logo consisted of a hand lettered calligraphy font with some slight texture - I picked this font as it reminded me of icing sugar being dripped! It is a simple yet elegant font with a touch of rustic which fitted the brief perfectly! I added a sans serif font for the words catering which complemented the calligraphy font so nicely.

I supplied Kate with a version of the logo with just the word 'Gingers' which I suggested she used on her website header which give it a really understated and minimal feel.

We tried a few combinations of warm browns, whites and creams but Kate eventually decided she wanted a rich 'chocolatey' brown as her main colour, then a crisp white to contrast with it. For the website we picked out a very light grey shade too, so the whole website looked fresh, light and airy - but still had some contrast and variation where needed.

I recommended to Kate that she should invest in some professional photography of her delicious food. We used a local photographer who captured Kate's rustic, homemade food so well. These photos really elevated her website letting the food do the talking and keeping the design simple and user friendly.

I finished off the project with creating some branded tags for her selection boxes.


Words from Gingers...

"Alex is fabulous! I’ve recently rebranded and Alex has helped with all aspects of this - from new business cards to a new website. She took the time to ask questions and get to know what I wanted then designed everything perfectly. I’m thrilled with what Alex has done and would highly recommend her. Thank you! 😀"

Kate Williams, Gingers Catering

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