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The Dog House

Dog Grooming

The Doghouse is a dog grooming business based in Middlesbrough. The business already had a logo but wanted to change their business name and thought it would be a good time to invest in professional brand identity design so Adele approached me to create a new logo and brand assets. 


She wanted her new brand identity to be fun and colourful but also professional and minimal. I created two mood board options for her, one very colourful with hand drawn elements and the other one more neutral, muted and minimal. She picked the more colourful one. Next I created some logo options.


Once she chose her logo I then rolled out the theme to the rest of the brand.


The final logo consisted of hand drawn type, hand drawn icons and a house shape.


Words from The Dog House...

"Could not love my logo more! Alex has been brilliant to work with, very friendly and attentive, taking time to design something absolutely perfect for our rebrand. She listened and delivered perfectly.
Brilliant service all round, thank you so much! x "

Adele Cain, Owner of The Dog House Grooming

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