The Doghouse is a dog grooming business based in Middlesbrough. The business already had a logo but wanted to change their business name and thought it would be a good time to invest in professional brand identity design so Adele approached me to create a new logo and brand assets. 

 

She wanted her new brand identity to be fun and colourful but also professional and minimal. I created two mood board options for her, one very colourful with hand drawn elements and the other one more neutral, muted and minimal. She picked the more colourful one. Next I created some logo options.

 

Once she chose her logo I then rolled out the theme to the rest of the brand.

 

The final logo consisted of hand drawn type, hand drawn icons and a house shape.