The Brown Box is a new gifting and lifestyle business offering a mix of eco-friendly and handmade products supplied by small, independent businesses. I was really excited to be part of creating Jo's brand identity. We had an initial phone call and discussed her ideas. She liked the idea of a rustic, natural and classy logo/branding. I presented 6 initial ideas to Jo and she picked out two that she was most drawn to, I then refined the ideas she liked the best and presented 3 developed logos. Once the final logo was chosen and tweaks were made, I then rolled out the theme and styling fro the rest of her brand assets. 

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I refined the colour palette and created a final brand guidelines document for her new brand identity. I also created some social media graphics so she could keep her brand looking consistent and professional across all platforms.