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Green Biscuit Studio


When Wayne from Green Biscuit got in touch with me about wanting to rebrand I was so excited! Wayne actually filmed my own wedding over 10 years ago when he was just starting out as a wedding videographer. His work back then was amazing, and when I was looking through his more recent work I was blown away by his unbelievable videography skills and beautiful storytelling ability.  

Despite Wayne's obvious talent, he lacked confidence showcasing his own brand. He felt like he didn't have a strong enough visual identity and often struggled to post on social media feeling like his brand (or lack of) was holding him back.


I took Wayne through my tried and tested brand identity process which starts off with a brand questionnaire and I also ask for a mood board. Once I saw the kinds of styles Wayne liked, I started to create two different style directions for the brand. I also read through his brand questionnaire looking for 'golden nuggets' of information so I made sure the visual identity aligned with his mission,  goals and target audience.

Along with some brand strategy information, I presented him with two style directions. Both were luxury but the first was more minimal and sleek, the second more rustic and warm.


Wayne chose the second mood board and I then got to work on conjuring up some logo concept ideas based on the strategy and style preference. After presenting 3 logo concepts, Wayne picked his favourite and I made amendments until he was happy. 

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Words from Green Biscuit...

"I recently had the pleasure of working with Alex for my business rebranding project and I honestly couldn't be happier with the results. She has created an eye-catching collection of logos and a cohesive brand identity for my business which totally exceeded my expectations. Alex is not only a gifted graphic designer but also a delight to work with.


What sets Alex apart is her creativity, her kind nature, friendly communication and patience. She took the time to understand my vision, values, and objectives, and then worked her creative magic to transform those ideas into something I'm really proud of. I was a little worried going into the project that the process may eat up a lot of my time (something I don't have a lot of), so I was totally thrilled to discover that not only was the experience completely stress-free but I actually really enjoyed the collaborative aspects of the process. My input was valued and she incorporated my feedback seamlessly into the project.


I absolutely love the finished results & I wholeheartedly recommend Alex to anyone seeking a graphic designer for their business! Thank you, Alex, for your exceptional work and for helping me bring my business's brand to life!"

Wayne Connelly, Director of Green Biscuit

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