Body Mind Yoga
Yoga Studio
Jen wanted me to work on her brand to help her achieve a more consistent look and to also to feel more connected to her brand. She was unsure of which direction she wanted to take her brand and needed help figuring it all out. I created three different style directions which were completely different. After some consideration Jen picked the mood board which was fun. modern and soft.
STYLE DIRECTIONS
I started work on some logo concepts and presented them to Jen. Amendments were made then the final visual identity was almost ready. Jen needed a bit of extra support to decide on her final colour palette. We tried a few variations, but the final colour palette consists of: purple, mint and shades of grey which felt sporty, unisex and different to other yoga studios. I created some soft, abstract shapes to add interest and a playful edge to the brand.
FINAL BRAND IDENTITY
BRAND ESSENCE
FRESH. BOLD. MODERN.
